Category

B2b Sales

• One Champion Isn't a Deal: The Case for Multi-Threading B2B Sales

  The average B2B purchase now runs through 6 to 10 people. If your deal rests on one champion, it is one reorg away from dead. Here is how to multi-thread without losing them.

• In-House SDR Team vs. a Fractional Sales Arm: The Real 2026 Cost

  Hiring an in-house SDR looks cheaper than outsourcing your outbound – until you add ramp, management, tools, and turnover. Here is the full-cost comparison most B2B founders never run before they sign the offer letter.