Category
B2b Sales
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One Champion Isn't a Deal: The Case for Multi-Threading B2B Sales
The average B2B purchase now runs through 6 to 10 people. If your deal rests on one champion, it is one reorg away from dead. Here is how to multi-thread without losing them.
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In-House SDR Team vs. a Fractional Sales Arm: The Real 2026 Cost
Hiring an in-house SDR looks cheaper than outsourcing your outbound – until you add ramp, management, tools, and turnover. Here is the full-cost comparison most B2B founders never run before they sign the offer letter.